Over the next few weeks, we're traveling to be talking about all the nitty-gritty data of Facebook Targeting.
As we've discussed before, one of the best things about Facebook commercial is the adeptness to ambition specific groups of users.
No added methods of online commercial accord you the adeptness to ambition as absolutely as Facebook. And this bureau far added directed advertising, tailored to absolutely the affectionate of chump you're searching for.
Today we're traveling to jump appropriate in by talking about targeting by location.
Location Targeting 101
Let's get the basics out of the way. Facebook allows you to ambition by:
-- Country
-- State/province
-- City
-- Zip Code (but alone in the US)
Radius Targeting
A advantageous advantage if you're targeting by city-limits is ambit targeting.
Radius targeting allows you to acquaint to users aural 10, 25 or 50 afar of the city-limits you're targeting.
Let's say you own a business in Seattle, WA, but wish to ambition users in surrounding areas as well.
Of course, you can baddest as abounding adjoining cities as you wish in your targeting options. But ambit targeting will acquiesce you to acquaint to those nearby, even if you don't apperceive the names of the towns (or don't wish to bother accounting them all in).
How Does Timeline Affect Area Targeting?
This is traveling to be something absorbing to watch.
With the new timeline, users now accept the advantage of tagging new and advanced uploaded pictures with locations.
This bureau if you reside in one town, but drive to another, Facebook will apperceive about it. Or maybe you biking a lot - Facebook will apperceive about this, too.
Another affection of the new timeline blueprint is the maps.
If you go to your timeline, you should see a little amount in a box on the appropriate duke ancillary of the awning (to the larboard of the ads). Bang on it, and again you should be able to bang on the 'maps' box.
Maps acquiesce you to add photos to your timeline to appearance area you've lived, area you've been, area activity contest happened, etc.
Currently there is no way for advertisers to anon use this information, but it's alone a amount of time until we see targeting options like, 'Target those accessory academy in...', or 'Target those who plan in...'.
I'm absorbed in how you use area targeting in your campaigns? Any artistic uses or case studies you'd like to share?
Facebook consistently changes the rules. What formed bygone may not plan today.
Jennifer Sheahan is the architect of The Facebook Ads Lab, a full-service ads bureau specializing in Facebook PPC ads. The FBAdsLab provides ad attack management, training, and coach programs for marketers. The ambition of the FBAdsLab is to advice business owners apprentice all they charge to apperceive to be acknowledged in commercial on Facebook; to yield ascendancy of their cartage so they can break advanced of their antagonism and be leaders in their field. Helping humans accept Facebook business and carrying outstanding after-effects are the a lot of acute aspects of the FBAdsLab mission.
As we've discussed before, one of the best things about Facebook commercial is the adeptness to ambition specific groups of users.
No added methods of online commercial accord you the adeptness to ambition as absolutely as Facebook. And this bureau far added directed advertising, tailored to absolutely the affectionate of chump you're searching for.
Today we're traveling to jump appropriate in by talking about targeting by location.
Location Targeting 101
Let's get the basics out of the way. Facebook allows you to ambition by:
-- Country
-- State/province
-- City
-- Zip Code (but alone in the US)
Radius Targeting
A advantageous advantage if you're targeting by city-limits is ambit targeting.
Radius targeting allows you to acquaint to users aural 10, 25 or 50 afar of the city-limits you're targeting.
Let's say you own a business in Seattle, WA, but wish to ambition users in surrounding areas as well.
Of course, you can baddest as abounding adjoining cities as you wish in your targeting options. But ambit targeting will acquiesce you to acquaint to those nearby, even if you don't apperceive the names of the towns (or don't wish to bother accounting them all in).
How Does Timeline Affect Area Targeting?
This is traveling to be something absorbing to watch.
With the new timeline, users now accept the advantage of tagging new and advanced uploaded pictures with locations.
This bureau if you reside in one town, but drive to another, Facebook will apperceive about it. Or maybe you biking a lot - Facebook will apperceive about this, too.
Another affection of the new timeline blueprint is the maps.
If you go to your timeline, you should see a little amount in a box on the appropriate duke ancillary of the awning (to the larboard of the ads). Bang on it, and again you should be able to bang on the 'maps' box.
Maps acquiesce you to add photos to your timeline to appearance area you've lived, area you've been, area activity contest happened, etc.
Currently there is no way for advertisers to anon use this information, but it's alone a amount of time until we see targeting options like, 'Target those accessory academy in...', or 'Target those who plan in...'.
I'm absorbed in how you use area targeting in your campaigns? Any artistic uses or case studies you'd like to share?
Facebook consistently changes the rules. What formed bygone may not plan today.
Jennifer Sheahan is the architect of The Facebook Ads Lab, a full-service ads bureau specializing in Facebook PPC ads. The FBAdsLab provides ad attack management, training, and coach programs for marketers. The ambition of the FBAdsLab is to advice business owners apprentice all they charge to apperceive to be acknowledged in commercial on Facebook; to yield ascendancy of their cartage so they can break advanced of their antagonism and be leaders in their field. Helping humans accept Facebook business and carrying outstanding after-effects are the a lot of acute aspects of the FBAdsLab mission.
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